Tom Albrighton

Tom Albrighton
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Tom is Copywriter and Founder of ABC Copywriting and co-founder of The Professional Copywriters' Network. In his words: “Good copywriting makes the difference between building bridges and burning them. Between difference and indifference.”
Post40Bloggers - older copywriter
Recently, I was chatting to fellow copywriter Kevin Mills (@bravenewmalden) about finding new business. The London agencies are Kevin’s main source, but increasingly his age counts against him. (He’s north of 50.) A glance through Kevin’s portfolio reveals that most of his clients are household names. What’s more, his work has brought him a...
Post40Bloggers - John Lewis Buster the dog
An eloquent post (as always) from Tom at ABC Copywriting, and this time why he doesn't like the John Lewis 'Buster the Dog' Christmas ad offering. (And, yes, I'll say it again... but the millions that go into making these things could actually, well, help people at Christmas and...
Post-40 Bloggers - Arab man with UK and USA flags
Do you know the movie 'Tail Wags the Dog' with Robert De Niro and Dustin Hoffman? It's about a media spin doctor (De Niro) who, days before an election, has to come up with a plan to distract the voting public from a presidential sex scandal. The plan he instigates...
Close up of man on laptop
If you’re a copywriter, you obviously love to write. But now and again it’s nice to just write for yourself, rather than for demanding clients. Here’s Tom’s 7 reasons why he blogs, and they are good ones. They keep his mind sharp, his talent toned and allows him to express himself...
Sao Paulo buildings without advertising
In September 2006, the Mayor of São Paulo passed the so-called “Clean City Law" that outlawed the use of all outdoor advertisements, including on billboards, transit, and in front of stores. Outdoor video screens and ads on buses were stripped. Even pamphleteering in public spaces has been made illegal....
Teenager giving the finger
This is an unsolicited introduction to an evergreen post from one of my favourite blogs, run by copywriters, ABC Copywriting. Why do I like reading their copy? Because they make a point of being understood using *looks around furtively before whispering* good grammar and plain English. I know, I know, does it...