‘In the future, luxury brands will create complex digital experiences and gamified realms to communicate their aesthetic.’ How interested are you in this being part of your future?
- Very interested
- Quite interested
- Somewhat interested
- Not very interested
- Not at all interested
Like all of the other questions in the survey, you have to answer it to proceed to the next question. There’s a fixed range of answers that can be selected, with nowhere for me to indicate that I didn’t understand the question. Most of the questions were like this, so my best guess is that YouGov’s client will end up with statistical noise and a sprinkling of confirmation bias.
My suspicion is that the survey wasn’t piloted before release with its target audience. If it had been, simple ambiguities (does 2030 mean half past eight tonight or is it something due to happen in 14 years?) would have been picked up, questions would have been rephrased to make them comprehensible to the lay-person and the ability to answer ‘don’t know/don’t understand’ would have been provided.
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